The glossy magazine, Glamour, stated their 12 favourite brow products recently on the market to create that daily brow look. Eyebrowqueen founder Nilam Holmes stuck to her regular opinion and encouraged those with minimal hair growth in the brow area to “ fake it till you make it” based on the extensive choice of brow products currently on the market.
“Unfortunately, we don’t always have the hair growth we need to get our best brow shape,” says brow expert and founder of Eyebrow Queen, Nilam Holmes. “This can happen because we are not born with it, but mostly because we have overplucked”. The good news is, everyone can achieve a beautiful shape with the right tools. “If you haven’t got the hair growth you need to create the shape, just fake it with makeup,” says Nilam.
The Brow Pro product pencil, rated for its ultra-fine angled tip and ability to create the most genuine hair strokes was on the list as one of the “must-have products to try”.
“If you haven’t heard of Eyebrow Queen yet, you will. With high profile fans like Kim K’s makeup artist, Mario Dedivanovic, Patrick Ta, Nic Chapman and Rochelle Humes already openly declaring their love for the brand, it’s gathered a legion of followers”
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How brows became the beauty obsession of the decade
Fluffy, HD or microbladed, eyebrow grooming is a boom business thanks to icons such as Cara Delevingne
Brows are big business and in 2016 The Guardian stated the brow business in the UK alone was worth £20m, with woman spending on average uptown £200 per year to keep their brows in tip-top shape. The article features talk of Nilam’s revolutionary HD Brows ‘treatment procedure’ which played a huge part in the way the brow tidy is looked upon today by the customer. Founded back in 2008, it can now be found in many clinics/salons today. The treatment features 7 key steps to create the perfect brow and is a key reason brows are arguably one of the most important beauty treatment must-haves on customers wish lists today.
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